Best Western Australia – Privacy Statement
Information Best Western Australasia collects
Our web server collects the following types of information for statistical purposes about visitors to the Best Western Australia and Best Western New Zealand websites:
• the number of users who visit the websites
• the date and time of visits
• the number of pages viewed
• traffic patterns
All of this data is anonymous and Best Western Australasia will make no attempt to identify users. The purpose of this information is to evaluate the performance of the website and to improve the content and format for its users. A cookie is a text file placed into the memory of your computer by our computer. A copy of this text file can be retrieved by our computer. Although cookies are used on this site to track site usage, cookies are not used to track your activities for the purpose of personalised direct mail campaigns or for future contact.
Information customers provide
The type of information that we collect from you will depend on the products and services you require. Visitors to the website may choose to submit information to Best Western Australasia when they elect to:
• request a directory
• submit a question or comment via the site’s Contact Us or Feedback forms
• submit a question to one of the Best Western properties
• apply to or request further information on any of the marketing programs that Best Western participates in
Best Western Australasia administers and participates in a number of marketing programs. Members of the general public may elect to participate in these programs and will be required to submit personal information through subscription forms, booking forms or requests for more information either through emails, response devices or other methods.
The purpose and usage of information collected
Best Western Australasia will not use your personal information for any purpose you would not reasonably expect us to. Your information may be used by Best Western Australasia to enable us to enhance our relationship with you, however it is your decision whether you wish to provide us with the information necessary for this service.
All personal information collected by Best Western Australasia will be used to ensure our marketing programs function properly, both from a functional and operational perspective and for planning and product development, to ensure that our marketing programs are tailored to suit your needs. The personal information collected is fundamental in order for you to participate in the various marketing programs.
For operational purposes, Best Western Australasia may divulge your personal details to a third party when the administration and processing of a marketing program is outsourced to a third party. (Examples include – when mailing houses are used, when an outside agency maintains the database or when a credit check is required on application). We may also release information about you where there is a duty to the public to disclose that information i.e. where the law requires us.
On termination of your participation in any of the Best Western Australasia programs, your contact details will be noted as closed and after twelve months, your details will be deleted from our databases.
As a participant in Best Western programs, one of the benefits of your membership may include statement mailings. These statements include details relating to your personal membership (i.e. your points balance) and may include special promotional offers. If you would prefer not to receive these communications, you have the right to opt out. Where relevant, a choice to opt out will be included on the subscription form. Alternatively, you can write to Best Western Australasia and request that you receive no further information. As a participant, you also have the right to request access to the personal information that Best Western Australasia has relating to your membership. Please direct such requests in writing either to the general enquiry section on the website or to the enquiry contact for that particular marketing program.
Best Western Australasia takes reasonable steps to ensure that your information is secure from any unauthorised access or disclosure and all times, complies with the federal privacy laws. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorised individuals have access to the information provided by our customers.
Complaints and enquiries
• someone has gained access to your personal information
• we have breached our privacy obligations or your privacy rights in any way
We will try to satisfy any questions you have and correct any errors on our part.
This information relates to our current privacy standards. We may vary our privacy statements from time to time. We will notify you of these changes via www.bestwestern.com.au, www.bestwestern.co.nz and www.bestwestern.com.fj.